Award to the artist, video director, and video producer.
APES*** – The Carters
THIS IS AMERICA – Childish Gambino
I’M NOT RACIST – Joyner Lucas
PYNK Janelle Monáe
MUMBO JUMBO – Tierra Whack
I guess I’m the last person in the World to realise The Carters are Jay-Z and Beyonce. That said, out of these videos theirs was my favorite. It’s set in the Louvre and is very entertaining and visually interesting. I never would have guessed in a billion years who it was if I hadn’t watched the video. The Childish Gambino was something I wish I hadn’t watched. I love the song and the artist, the video was too violent for me. Joyner Lucas I first heard audio only and it really confused me at first. Seeing the video I totally get it – much better than Brad Paisley and LL Cool J‘s “Accidental Racist” from a few years back. “Pynk” is just ridiculous. I like the song ok, but the video is too over the top for this old man. She gives Hammer a run for his money in the pants department, though. If you enjoy trips to dentist involving lots of blood, you’ll love Tierra Whack. I wish I hadn’t seen this.